Baoji City celebrated a unique Chinese New Year

Blood Shehuo parade at Xifu Old Street in Baoji City (photo by Baoji Municipal Travel and Development Commission)

On the eve of China’s Spring Festival, Baoji Municipal Travel and Development Commission planned and organized six thematic activities underlining six core elements which were skiing, hot spring, folk custom, delicious cuisine, treasures and praying for blessing. 

Themed with “Joyful Chinese New Year, Happy Tourism in Baoji”, these thematic activities were aimed to make tourists coming from China and abroad experience a diversity of high-quality tourism products of Baoji. They were also designed to implement the strategic planning of accelerating the construction of a national historical and cultural city which highlighted Chinese civilization. The six activities featured the most competitive products of winter tourism in Baoji and the most traditional celebrations in Spring Festival. They attracted a large number of tourists during the Spring Festival Golden Week holiday. 

Famen Temple Scenic Spot of Buddhist Culture (photo by Baoji Municipal Travel and Development Commission)

Skiing resort of the Ao Mountain (photo by Baoji Municipal Travel and Development Commission)

In recent years, the municipal party committee and government of Baoji attached great importance to the brand and quality construction of tourism industry. Lots of work has been done to improve the construction of scenic areas, increase popularity and expand publicity of tourism brands. Statistics showed that Baoji City received a total of 4288000 tourists during the Spring Festival Golden Week holiday of 2018, and that was a 23 percent increase over the same period last year. Among them 1060000 tourists were overnight visitors, and that was 11.2 percent increase year-on-year. The holiday realized comprehensive revenue of 2.17 billion yuan, and that was a 25.4 percent increase over the same period last year. Overnight visitors contributed revenue of 912000000 yuan, and that was 12.6 percent increase year-on-year.

Baoji Bronze Ware Museum (photo by Baoji Municipal Travel and Development Commission)

　　Baoji has a deep-rooted historical and cultural background. Historical and folk culture topped the most populous tourism products during this Spring Festival. All museums in the city launched a variety of exhibitions and activities which not only opened horizons of citizens in Baoji but also promoted intangible cultural heritage of the city.