Yuzhong District makes Chongqing City style and fashion show integrated

The first show of GIADA 2019 autumn/winter fashion collection in China was held in Yuzhong District, Chongqing (photo by Yuzhong district commercial committee)

ADIDAS brand center (Photo by Yuzhong district commercial committee)

Ice cream theme flash mob activity (photo by Yuzhong district commercial committee)

In March 2019, Italian fashion show director Giuseppe Silvestrin made a deep impression on Italian luxury clothing brand GIADA 2019 autumn/winter fashion show in China under Jiefang Monument in Yuzhong District, Chongqing. In May and June, he made a special trip to Yuzhong district. He said it is very fashionable. Many places are similar to Milan and Dubai in the United Arab Emirates.

Giuseppe Silvestrin's views are in line with the development idea of Yuzhong District commercial committee. At the end of June, Yuzhong District commercial committee released the "fashion Yuzhong" plan, which proposed to make more international famous brands in China's first store in Chongqing, to create a city show.

Many famous brands opened their first stores in southwest China and in Yuzhong district, Chongqing. In the first half of 2019, 264 internationally renowned brands were collected in two business districts, Jiefangbei and Daping, Yuzhong District. In July, ADIDAS's fifth global brand center and Chongqing's first LEGO authorized store opened in Yuzhong District. Next, PUMA and Anta southwest flagship store will also be located in Yuzhong District. Italian fashion show, Hungarian artist street music flash mob...Fashion activities continue to attract people's attention to Yuzhong District.

In the next two years, Yuzhong District will add 100 brand stores, and strive to hold 100 brand fashion shows and flash mob activities every year.