Yuzhong District, Chongqing revitalized time-honoured catering brands and helped them march towards the world arena

|ChinaNews|Published:2020-01-02 14:27:05

In recent years, many time-honoured restaurants in Chongqing started to appear in places like business districts, international airports etc. With the promotion from Chongqing Yuzhong Business Development Co. Ltd., more and more time-honoured catering brands in Chongqing start to march towards the world arena and enable tourists all over the world to have a taste of Chongqing cuisine.

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Customers dining in Xiaobin Lou with retro decorations [Photo: Wang Ling]

According to Xiao Changhong, head of brand project department of Chongqing Yuzhong Business Development Co. Ltd., the company’s primary service centres around the development of time-honoured brands. It currently owns 38 time-honoured catering brands and trademark rights and over 100 time-honoured restaurants. The company holds 60% of time-honoured catering resources in Chongqing, including 1 China’s time-honoured brand, 12 Chongqing’s time-honoured brands and 9 intangible cultural heritage of Chongqing.

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“Wu wonton” restaurant running over decades in Yuzhong District [Photo: Chongqing Yuzhong Business Development Co. Ltd.]

Since the foundation of Chongqing Yuzhong Business Development Co. Ltd. in 2007, it has revitalized and developed some time-honoured catering brands successively. Restaurants such as “Wu wonton” restaurant and JiuYuan Steamed Stuffed Bun can now be commonly seen in Chongqing and are welcomed by diners.

Xiao Changhong stated that, the time-honoured catering brands managed by the company have histories of at least dozens or oven hundreds of years. Yuzhong District is the centre of Chongqing’s politics, economics and culture. As the economic society progresses, a swarm of time-honoured brands start to develop in Yuzhong District, satisfying people’s needs from daily lives and gradually becoming a part of Chongqing’s history and culture. (Translation: Fan Bingxue)

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