Swimwear Industry of Xingcheng, China—From “surviving” to “stepping out”

For Xingcheng, Huludao, Liaoning, summer is the peak season for swimwear sales. At present, this capital of swimwear has withstood the huge test of the COVID-19 pandemic, and now everything is getting better.

In response to the impact of the epidemic, both Huludao and Xingcheng have successively enacted a number of policies to support the stable development of the swimwear industry, released a special fund of 15 million yuan, and established an emergency fund of 30 million yuan. In addition, the municipal government has also actively sought orders for protective clothing and isolation gowns to help a group of companies achieve non-stop production and no layoffs. Thanks to various efforts, Xingcheng's swimwear industry kept its energy, and has quickly returned to life.

A worker is putting the cloth in order Photo: Zhang Yunqi

In the Super Stava Swimwear Industrial Park, the Huludao Municipal Government set up some service agencies such as project steward workstations. During the epidemic, they helped companies find protective clothing buyers outside the city. "The industrial park has formed a synergistic alliance, that is, if one enterprise can't finish the order in time, others will share out." introduced Zhang Dongyuan, the chairman of Stava Group.

Today, companies in the industrial park that have survived the crisis are running at full capacity. The output value is expected to reach 500 million yuan this year, and a considerable part of the products will be exported to overseas markets.

A worker is cutting the cloth for swimwear Photo: Zhang Yunqi

Wang Xinquan is telling the future development trend of Aesop E-commerce Photo: Zhang Yunqi

Wang Xinquan, founder of Aesop E-commerce, is also the beneficiary of "Supporting Policy". After the outbreak of COVID-19, his overseas orders fell for several consecutive days. Just as he was extremely anxious, a good news came to him that the mayor gave permission to resume work and banks took the initiative to provide low-interest loans.

The heart-warming policy gave Wang Xinquan a turn. Taking the opportunity, his swimwear brand soon occupied a quarter of the market segment of Amazon's e-commerce platform.