Offline Exhibition Plus Online Live Broadcast "Inner Mongolia Ethnic Culture - Modern Creative Special Exhibition of Traditional Crafts" Launched

|ChinaNews|Published:2020-09-08 10:55:01

On September 6th at 10 am, the "Inner Mongolia Ethnic Culture - Modern Creative Special Exhibition of Traditional Crafts" officially kicked off in the Inner Mongolia Autonomous Region Exhibition Hall. The exhibition involves more than 120 intangible heritage merchants and enterprises, and more than 1,000 products. In addition to the offline virtual show, online live broadcast channels were also added to expand the exhibition's influence and consumption driving force.

Offline Exhibition Plus Online Live Broadcast "Inner Mongolia Ethnic Culture - Modern Creative Special Exhibition of Traditional Crafts" Launched

A corner of the traditional crafts exhibition hall

Two exhibition halls, traditional crafts exhibition hall and modern creativity exhibition hall, were set up to show Inner Mongolia's intangible heritage traditional crafts and the cultural and creative achievements of Inner Mongolia in recent years respectively . Each group or each exhibit in the exhibition hall was marked with an exhibition sign, as well as the e-commerce QR code and the voice explanation QR code. Visitors can scan the code on site to get the information about products, functions, craftsmanship, and manufacturing enterprises. They also can make online purchases to truly realize "promotion through exhibition, contact by scanning code, and sales online".

Offline Exhibition Plus Online Live Broadcast "Inner Mongolia Ethnic Culture - Modern Creative Special Exhibition of Traditional Crafts" Launched

A corner of modern creativity exhibition hall

At the same time, an open live broadcast room was also set up in the exhibition hall, inviting merchants selling intangible heritage products and cultural and creative business owners to jointly promote products and culture behind with the moderater. The exhibition was broadcast live on 17 online platforms, with more than 1.6 million visitors.

Offline Exhibition Plus Online Live Broadcast "Inner Mongolia Ethnic Culture - Modern Creative Special Exhibition of Traditional Crafts" Launched

The live broadcast

The special exhibition aims to develop a centralized display and sales platform for Inner Mongolia's traditional crafts and cultural and creative products, build a high-level integration platform for exchanges around ethnic traditional crafts and modern creative, build an information service platform for merchants and enterprises of intangible cultural heritage products and cultural and creative goods, and lead the direction of Inner Mongolia's ethnic crafts and cultural creativity development. (Cui Yang, Zhao Yanhua)

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