Brand Promotion of Liaoning's Unique and Premium Agricultural Products: A Competition Among the High-Quality Varieties of Rice

On April 28, Shenyang held the second brand promotion activity of its unique and premium agricultural products, the first series of "Fresh Liaoning".

Centered on rice, the second activity was intended to promote the brands of Liaoning's premium and unique rice as well as the green, nutritious, healthy and delicious rice products.

13 rice brands of Liaoning are involved in the event.

Expert judges are assessing and tasting the rice via random sampling.

The event attracted a large number of producers with great potential in Liaoning Province. Varieties of popular rice brands were assessed and tasted on the stage through random sampling.

The universally distributed cookware, the right cooking methods and authoritative judges meant fairness was prioritized in the assessment.

The judges observed the appearance of rice and tasted it carefully before giving their scores based on comprehensive assessment. The scores were then counted on site. Finally, the top brands were picked out.

The brand rice is being made into sushi on site.

When the judges were assessing the quality of the rice products, the live streaming promotion reached a climax. Numerous premium brand products were made into delicate sushi and tasty rice paste and then given to the audience present so that consumers could take a bite of Liaoning's high-quality rice.

The innovative assessment methods meant that rice could be tasted in various ways. The delicious rice could be more than the necessary staple food. It might turn into delicate refreshments with rich flavors.

Having seen the feedback of those viewers present, the online audience just could not wait to have a bite of Liaoning's rice.