Liaoning Brand Promotion of High-Quality and Featured Agricultural Products Held It's Third Event

On the morning of June 11, 2021, the third event of the first Liaoning Brand Promotion of High-Quality and Featured Agricultural Products was held in Huatianxiu Urban Farm of Shenyang, China.

The Site of The Third Event [Photo by Song Jun]

Themed on "Liaoning, A Richly Endowed Wonderland", the event utilized elaborately-designed brand promotion models and presented a series of local brands with a distinctive flavor of Liaoning, including Xifeng Sika Deer, Fushun Magnolia Vine Fruit, Kuandian Shizhu Ginseng, Yingkou Jellyfish and Zhangwu Black Soybeans. Promotion of the famous and well-established local products showcased the charm of Liaoning's featured agricultural brands, boosted the revitalization of Liaoning's agricultural brands, enhanced the market influence of Liaoning's brands and contributed to the digital development of rural areas by rebuilding regional brands.

During the event, enterprise exhibitors and representatives from the five cities of Tieling, Fushun, Dandong, Yingkou and Fuxin vigorously promoted their brand products. The host invited the present participants and food bloggers to taste featured cuisine, including Xifeng Deer-Horn Gelatin, Yingkou Dried Jellyfish Slices, Zhangwu Black Tofu and Black Soybean Milk. They were all impressed by the amazing flavors.

Exhibition and Promotion of Products at the Comprehensive Exhibition Area [Photo by Song Jun]

By integrating Internet resources and utilizing new media platforms and digital models of brand promotion, the event comprehensively showcased high-quality and featured agricultural products. It was indeed a great feast of featured agricultural products for numerous people watching the live streaming.

On-Site Exhibition and Promotion of High-Quality and Featured Agricultural Products [Photo by Song Jun]

By integrating the five modes of Brand Show, Tasting, New Media, New Retail and Big Data, the event showcased Liaoning's great brands of high-quality and featured agricultural products, enhanced the influence of local brands, comprehensively improved the market influence of Liaoning's agricultural products, and promoted Liaoning's brands of high-quality and featured agricultural products around the nation and the world.

Mou Endong (right), Director of the Research Center of Digitalized Rural Areas of Shenyang Agricultural University, listens to the product introduction from the representative exhibitor. [Photo by Song Jun]