Brand Promotion of Liaoning's High-Quality and Featured Agricultural Products Launched

September 8 witnessed the sixth session of the first Brand Promotion Event of Liaoning's High-Quality and Featured Agricultural Products. This session was centered on promoting Tieling City's featured agricultural products. 

The promotion site [Photo by Song Jun]

Themed on "Plentiful Resources, Best Quality", the event comprehensively promoted brands of three major agricultural products, namely Tieling's hazelnuts, Xifeng's sika deer, and Changtu's black pigs. Online promotion made Tieling's exemplary brands known to more and boosted  relevant industries. 

Dai Changjiang, a Level 4 Consultant of Tieling Bureau of Agriculture and Rural Affairs, is delivering a speech.

[Photo by Song Jun]

The event leveraged new medias to carry out continuous promotion, and the Internet is quite effective in promoting agricultural products, showcasing new measures, new achievements and new highlights in the development of its high-quality and featured agricultural brands. 

An enterprise representative (middle) is promoting Changtu's black pigs. [Photo by Song Jun]

After the approval of the State Administration for Industry and Commerce of the People's Republic of China, Changtu's black pigs were recognized as geographically indicated agricultural products in 2018. Tieling's hazelnuts boast a long history and were listed in China's Top Agricultural Brands in November, 2019. Through deep processing of Changtu's sorghum flour,  featured agricultural products including wheatmeal, cold noodles and pancakes were made.

In the future, counties and cities of Liaoning Province will continue to hold numerous promotion events for featured agricultural products.