China and UK Jointly Discuss International Promotion of New Shandong Cuisine

On November 25th, the "China-UK Connection - New Era and New Shandong Cuisine" event, which was jointly organized by China National Tourist Office (London) and the Shandong Main Station of China Media Group, was held on the cloud. Representatives from more than a dozen units in Shandong and the U.K. gathered together online to discuss about the spread and the promotion of the "New Shandong Cuisine" in the United Kingdom by video conferencing.

"China-UK Connection - New Era and New Shandong Cuisine"  event scene [Photo by Li Zhichao]

This connection event was supported by Embassy of the People’s Republic of China in the U.K., the Publicity Department of the Shandong Provincial Party Committee, the Overseas Chinese Affairs Office of Shandong Provincial People's Government, Shandong Provincial Department of Culture and Tourism, Shandong Tourist Hotel Association, the Publicity Department of the Jining Municipal Party Committee, the Chinese Pavilion of the British Museum, the London Chinatown Chinese Association, Cambridge China Center, Bristol & West of England China Bureau, "Nouvelles d'Europe" British edition, BskyB’s "China Hour" column, OE Media Ltd, Make it China, Chinese Food Festival in U.K. and other units.

Representatives from more than a dozen units in Shandong and the United Kingdom conducted a video connection. [Photo via the Organizing Committee of New Shandong Cuisine Competition]

Guided by the Publicity Department of the Shandong Provincial Party Committee and sponsored by the Shandong Main Station of China Media Group, Shandong Provincial Department of Culture and Tourism, and Shandong Tourist Hotel Association, the "New Era and New Shandong Cuisine - 2021 Shandong Cuisine Innovation Competition" has attracted the participation of many units and food lovers at home and abroad. Since its start on September 16th to November 25th, 2021, the competition has already received a total of 916 dishes, of which more than 50 dishes come from 27 overseas countries and regions, and the total number of votes has reached 25.24 million. From December 1st, 2021, the competition will enter the final stage, and the voting for the participating dishes will continue until December 31st, 2021.