The Panda Ecological Valley of Pengzhou, Sichuan Province Makes Big Screen Debut in New York's Times Square

Advertising posters on the NASDAQ Screen in New York's Times Square [Photo provided by the Publicity Department of the Pengzhou Municipal Committee of the Communist Party of China]

Recently, the advertising poster, which contains the elements of loving pandas and Jianjiang River against the snow mountain, etc., appeared on the NASDAQ Screen in New York's Times Square, showing the variety and beauty of Pengzhou.

The view of Pengzhou [Photo provided by the Publicity Department of the Pengzhou Municipal Committee of the Communist Party of China]

Jianjiang River Valley [Photo provided by the Publicity Department of the Pengzhou Municipal Committee of the Communist Party of China]

The Longmen Mountain and Jianjiang River Valley Eco-Tourism Area in Pengzhou, created a core IP featuring in "under the Longmen Snow Mountain, stars sparkle on the Jianjiang River". Focusing on two leading industries of mountain sports and ecological health, it will vigorously develop such subdivision areas as leisure sports, ice and snow sports, ecological vacation and traditional Chinese medicine health-care to build an international mountain tourism destination.

The Panda Ecological Valley with a total investment of 3 billion yuan, is one of the major projects initiated by Longmen Mountain and Jianjiang River Valley Eco-Tourism Area. Its overall planning is "one mountain and one valley", which covers an area of 4300 mu (about 2.87 km²) in total. Through deeply cultivating cultural tourism, it will build a rural urban consumer life circle, create a series of IP like mountains and rivers reflecting each other, integrated development of three industries and connecting scenic area with vacation and leisure areas.