Rice Cake in Tonglu, Zhejiang Goes Viral on the "Cloud"

|ChinaNews|Published:2021-12-30 18:22:12

With the fill lights switched on and the focus adjusted, the 20th TikTok live-streaming session of "Liudao Yunlu" Rice Cake started. This session allowed consumers to see the production process and environment of rice cake on the "cloud".

Rice Cake in Tonglu, Zhejiang Goes Viral on the "Cloud"_fororder_图片 1

Live-streaming Site [Photo by Peng Lang]

Recently, at the Liudao Yunlu Hangzhou Food Co., Ltd. in Liantang Village, Jiangnan Town, Tonglu County, Zhejiang Province, China, four master craftsmen in uniforms together with the anchor showed up online. The craftsmen mixed and wrapped stuffing and sealed in one go, creating white and plump rice cakes one after another. On the other side, the rice cakes of various flavors are packed, waiting to be loaded into trucks and shipped to all parts of China.

Rice Cake in Tonglu, Zhejiang Goes Viral on the "Cloud"_fororder_图片 2

Workers Are Making Rice Cakes [Photo by Peng Lang]

"My original aspiration of making rice cakes is to make Tonglu's rice cake a snack brand representing local characteristics and, at the same time, to spread Tonglu's snack culture across China", said Xu Xiaoyu, founder of "Liudao Yunlu".

In terms of the construction of production base, Liudao Yunlu Hangzhou Food Co., Ltd. has shifted its way to make rice cakes from traditional manual production to mechanized automated production. The company has completed the construction of a 300-square-meter large production and cold storage workshop including cooking workshops and sterilization workshops, forming a whole standardized production line encompassing sections of processing and making, high-temperature cooking, cooling, disinfection and sterilization, packaging, refrigeration and preservation. In terms of product sales, with agents as the core, and major shopping malls, supermarkets, hotels, canteens and large chain catering companies as the supply chains, the company constantly expands its sales channels and extends its market presence to the "cloud".

In recent years, Jiangnan Town of Tonglu has continuously scaled up its support for the agriculture industry. By expanding the beneficiary group of the preferential policies that benefit farmers, it has made agricultural subsidies more accessible, supported the development of characteristic agriculture and broadened the development paths of the agriculture industry. (Text by Peng Lang)

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