"Big Qingcheng" in Sichuan: Cultural Tourism and Health Maintenance Deeply Integrated to Create World-class Tourist Destination

|ChinaNews|Published:2022-05-31 11:16:19

Relying on its beautiful natural advantages and rich cultural and historical resources, Dujiangyan City, southwest China’s Sichuan Province, has spared no effort to build the brand of "Big Qingcheng", promote the deep integration of cultural tourism and health maintenance industry, and gradually formed a new development pattern of cultural tourism and health maintenance featuring all people, whole city and all year round.

Dujiangyan City will take Taoist culture as the support, follow the development path of "cultural tourism + health maintenance", integrate various resources, optimize the industrial layout, enrich product supply, to launch the world-class IP of "Big Qingcheng". 

Driven by the industrial chain, Dujiangyan City has increased the comprehensive facilities support and government services to continuously improve the industrial carrying capacity. Projects such as the Qingcheng Mountain International Health Maintenance Center and the Qingshan Medicine Valley have settled one after another, laying a solid foundation for the development of the regional recreation industry in "Big Qingcheng".

Qingcheng Mountain has the reputation of being the most secluded place in China, and its rich resources have given rise to the development of the homestay industry in the "Big Qingcheng" area. On the basis of the existing homestay industry, Dujiangyan has innovated to establish Qingchengshan Homestay College, explored the new development mode of "homestay+", guided the integration of homestay industry and other industries, to help the homestay industry achieve the characteristic, clustered and brand development.

With Mount Qingcheng as the core and based on eco-tourism resources, Dujiangyan City has continuously enriched its tourism industry, built a new scene of tourism and leisure consumption, further promoted the "Big Qingcheng" brand, to vigorously promote the building of a world-class tourist destination.

"Big Qingcheng" in Sichuan: Cultural Tourism and Health Maintenance Deeply Integrated to Create World-class Tourist Destination_fororder_1

Mount Qingcheng scenery [Photo via the Publicity Department of Dujiangyan Municipal Committee]

"Big Qingcheng" in Sichuan: Cultural Tourism and Health Maintenance Deeply Integrated to Create World-class Tourist Destination_fororder_2

The homestay in Qingcheng Mountain [Photo via the Publicity Department of Dujiangyan Municipal Committee]

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