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  • 编辑:  赵峦   稿源: 国际在线    2004-11-12 09:02:54
    [双语新闻]微软推出搜索引擎 Google面临巨大挑战
      Google, Meet Microsoft
    摘要:
        经过1年多的准备之后,微软公司将在11月11日发布其互联网搜索引擎。
        After more than a year of quiet work, Microsoft is expected to launch a test version of its first Internet search engine later this week.

        经过1年多的准备之后,微软公司将在11月11日发布其互联网搜索引擎。业界人士认为此举将使世界搜索引擎市场面临着被三驾马车竞相追逐的局面。

        据《商业周刊》网站11月10日报道,微软公司推出的这款试验版网络搜索引擎是继雅虎今年2月份发布此类产品之后的又一个业界新品。这将使Google高达450亿美元的搜索引擎市场面临着巨大挑战。

        但分析人士同时表示,尽管微软和雅虎资金实力雄厚,在业界声名显赫,但它们要赶上Google也绝非易事。

        互联网研究机构“WebSideStory”的一份研究报告显示,到今年10月份,美国搜索引擎市场的49%都属于Google;而位居第二的雅虎占据了24%的市场份额;微软仅占14%,位居第3。对此,摩根斯坦利的分析师玛丽·密柯表示,微软只有做得极其出色才能把用户吸引过来。

        据一些分析师估计,微软繁杂的桌面搜索软件可能在1年后推出,因为只有动用其最具实力的资产,微软推出的这款“稚嫩”的搜索引擎才能慢慢走向成熟。 (程庆华)

        Today, the competitive landscape couldn't be more changed. After more than a year of quiet work, Microsoft is expected to launch a test version of its first Internet search engine later this week. It follows on the heels of Yahoo, which uncorked its own search technology in February. Suddenly, Google, which has seen its market valuation soar to $45 billion, is embroiled in a three-horse race to dominate the market for searching the Web.

        Despite the deep pockets and hefty reputations of Microsoft and Yahoo, Google will be tough to catch. With its Spartan Web interface and fast-loading pages, it has locked in a loyal base of users. Even as Yahoo launched its own search product early this year, backed by a big branding push, Google steadily gained market share.

        The search kingpin handled 49% of U.S. Internet searches in October, up from 41% in March, according to the Internet analytics firm WebSideStory.

        Microsoft could find the going even tougher. At the moment, it licenses search technology from competitor Yahoo and handles 14% of U.S. searches, according to WebSideStory. That puts it a distant third behind Google and Yahoo, which owns 24% of the market. Some analysts, such as Morgan Stanley's Mary Meeker, have downplayed Microsoft's threat to Google and Yahoo, saying the Redmond (Wash.) software giant would have to be significantly better to steal away entrenched users.

        But Microsoft's supercharged desktop search is probably over a year away, according to analysts. Until it can draw on its strongest assets, Redmond's fledgling search effort could be in for a bumpy ride.

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