Black Friday has traditionally been a chance for western shoppers to snap up bargains ahead of Christmas.However, according to recent media reports, affected by factors such as rising prices and reduced income, a great many cash-strapped people are expecting retailers to cut prices by a greater margin. Shoppers in Europe plan to spend almost one-fifth less during this year’s annual discount period, according to research from Boston Consulting Group.

　　Executive Producer｜Zhang Jicang

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