State Grid Taizhou Launches “Yongning Orange Light” on China Brand Day

On May 9, State Grid Taizhou Power Supply Company launched its “Yongning Orange Light” China Brand Day event. The activities included live distribution network maintenance demonstrations, a visit to the Electric Power Love Supermarket, brand achievement exhibitions, and a media forum—demonstrating the company's technological innovations in serving public welfare and empowering rural revitalization.

The event commenced with a field observation of live-line maintenance operations. Since its establishment in 2003, the specialized operation team has continuously advanced live-working technologies while implementing stringent outage approval procedures. With an annual operation volume exceeding 1,000 instances, the team serves all power supply stations within its jurisdiction. Currently, the Distribution Network Live-Working Center has mastered 33 operation types across four major categories, covering all live-working scenarios for the 10-kilovolt distribution network, thereby ensuring reliable power supply for communities.

The Electric Power Love Supermarket in Jinlang Village, Yutou Township, Huangyan District, Taizhou City is a key public welfare initiative under the “State Grid Empowering Rural Areas: Cultural Nurturing Program.” Since 2022, this innovative program has encouraged villager participation in community governance and public services through a points-based incentive system. Villagers can redeem accumulated points for daily necessities or rent modern agricultural equipment, effectively promoting rural development.

The event featured video presentations and detailed explanations highlighting State Grid Taizhou’s accomplishments in grid construction, service excellence, and corporate social responsibility. During the media symposium, company executives elaborated on brand-building strategies emphasizing their commitment to technological innovation and social responsibility in developing a distinctive power utility brand.

This comprehensive showcase demonstrated State Grid Taizhou’s dedication to safeguarding public welfare, supporting rural communities, and facilitating the green energy transition, thereby enhancing the “Yongning Orange Light” brand identity.