Yili and China Dairy Association Launch National Milk-Drinking Initiative to Make Milk a Staple of Healthy Living

On May 24th, the 31st Annual Conference of the China Dairy Industry Association (referred to as the China Dairy Association) was held in Nanjing. At the conference’s opening ceremony, the association launched the 2025 World Milk Day and National Dairy Nutrition Week campaign. Responding to the initiative, Yili Group jointly launched a national milk-drinking initiative with the China Dairy Association to promote milk as a staple of healthy living.

Scene of the 2025 World Milk Day & National Dairy Nutrition Week Event

Photo by Yili Group

Yili has long adhered to a “consumer-centered” philosophy, consistently meeting public demand for healthy milk consumption. In line with the China Dairy Association’s call, Yili will implement a combination of measures—ranging from product innovation to various discounts—to extend the benefits of healthy milk consumption to millions of households.

Liu Chunxi, Senior Executive President of Yili, emphasized that Yili always puts consumers first, acting as their loyal “fans,” accurately identifying their needs, and continuously innovating to launch new products that meet the diverse and personalized demands of the market.

While strengthening its efforts in functional nutrition, Yili also positions itself as an industry pioneer in refined dairy processing. At this year’s conference, Yili’s “Breakthrough in Active Lactoferrin Technology for UHT Pure Milk and Industrialization Demonstration Project” received the First Prize of the China Dairy Industry Association Science and Technology Award, setting a benchmark for innovation in the dairy industry.