Bianyang Yangmei Festival in Luodian, Guizhou Empowers Integration of Culture and Tourism

On June 1st, the 2025 “Sunny Luodian, Wonderful Yangmei Season” 5th Bianyang Yangmei Picking Festival (Luodian, Guizhou) opened in Bianyang Town. As the most iconic agricultural festival in the area, this year’s event centered on an “agriculture + culture-tourism” model, attracting thousands of tourists and merchants. The small yangmei fruit serves as a link connecting industrial upgrading, cultural heritage, and rural revitalization.

Yangmei Stacking Competition

Photo by Lu Dan

Building on previous editions with multidimensional upgrades, this year’s festival featured three themed zones: the Yangmei Cultural and Creative Street, the Food Street, and the Yangmei Bazaar. Visitors could sample local innovations like yangmei wine and yangmei ice jelly, and participate in fun contests like the yangmei-eating and yangmei-stacking competitions.

Winners of the Yangmei Stacking Competition Receive Prizes

Photo by Lu Dan

After more than 30 years of development, Bianyang's yangmei cultivation now covers 19 villages (communities) and over 2,800 farming households. More than 15,000 mu (1,000 hectares) have been planted, including over 8,000 mu (533 hectares) of fruiting trees. Annual production reaches around 3,500 tons, with an estimated output value of over 14 million yuan. From planting alone, each household can increase income by more than 600 yuan on average.

Tourists Participate in the Yangmei Eating Contest

Photo by Lu Dan

With the advancement of deep processing projects and the ongoing development of cultural tourism IP, Luodian yangmei is poised to become a signature agricultural brand, allowing more people to enjoy the “wonderful” taste from the mountainous regions of Guizhou.

Tourists Experience Picking

Photo by Lu Dan