“Internet Celebrity” Economy is Being Popular in Yingkou, Liaoning, and “Flow” is Turned into “Reserve”

National “Internet Celebrity” Merry-making Festival Activity held in Yingkou Photo: Publicity Department of the CPCC of Laobian District 

Yingkou, a city of Liaoning Province, China, has an extensive sea, land and air transport network, and is an important economic and trade hub in Northeast China.

In the past three years, Yingkou has joined the queue of free trade zone and has been approved to establish the only comprehensive bonded zone along the northeast coast to undertake the construction of a port-type national logistics hub and a national backbone cold chain logistics base. The platform boasts its own system and policies highlights the release of dividends. With the accumulation of more and more hub economic practices, Yingkou is accelerating its “online opening” and moving from “Relying on the Port” to “Flow Aggregation”.

Today, Yingkou is again keeping up with the times to embrace the “internet celebrity economy”. The “internet celebrity” town in Laobian has become a “total-element professional internet celebrity economic town” covered by 5G. The 25 carrier platforms have a strong agglomeration effect, which has the advantages of scale and reputation. Yingkou took the lead in formulating and implementing the “Three-year Action Plan for Live Streaming E-commerce Development” in Northeast China, creating a “1+8” industrial system, live streaming e-commerce and characteristic industries, targeted poverty alleviation, county economy, business circles, cross-border, exhibitions, and reverse customization, interactive coupling of craftsmen.

Attracting more than 300 operating agencies, signing more than 170,000 anchors, and forming a huge flow of more than 300 million people... After the epidemic prevention and control has entered the normalization stage, Yingkou, a century-old port city in Liaoning, first proposed to build the “China’s Capital of Internet Celebrity Economy”. Nowadays, there are more than 10 live broadcast bases in use in the city, with a huge root system of “Internet Celebrity” cultivation, content production, supply chain management, and flow conversion.

From the creation of scenarios for new retail, cross-border e-commerce, and cultural & tourism industries, to the economic realization of production, employment, and poverty alleviation, from talent cultivation to logistics systems and data channels, Yingkou will achieve “value realization” from the new hub “large-volume import and export ”, and turn the “internet celebrity” flow into a “reserve”.