Yang Guangwei from Sinopec International Petroleum Service Corp.

　　"The Belt and Road Initiative involves a number of countries of different nationalities, races and religions where situations are highly diverse. In respect to the situation of different countries, the customized communication method of "one country, one policy" can achieve better effect", said Yang Guangwei, senior officer from Sinopec International Petroleum Service Corp. during the "Ten Years of the Belt and Road Initiative: How Can China's Central State-owned Enterprises (SOEs) Play a Better Role in International Communication" Roundtable Talk held on June 28th.

　　Yang Guangwei believes that at the moment, overseas mainstream online media have imposed numerous restrictions on the international communication of the BRI, while the domestic online media have not yet been able to exert sufficient influence. Under the circumstances where the mainstream media are controlled by the West, how to accurately carry out international communication work is an important issue. Yang Guangwei emphasized that in order to achieve better effect, it is necessary to adopt a customized communication method of "one country, one policy" according to the exact situation of each country.

　　In his speech, Yang Guangwei also stressed that this requires not only knowing what we want the country to accept, but also what the country wants to know, with a comprehensive understanding of the situation in a specific country and its relationship with China. Furthermore, it is essential to find professionals to do the work. Unfortunately, many enterprises have part-time personnel for publicity positions. In the meantime, it is also imperative to implement localization throughout the communication work, allowing young people from the target countries to participate in the global communication together with central state-owned enterprises. They are the best representatives who can tell the needs of local people, and are best capable of integrating the advantages of the enterprises and the needs of the target countries to create communication products that are more acceptable and authentic for local people.