Why Inner Mongolia: Encountering Grassland Treasures and Exploring Multi-dimensional Achievements with Internet Celebrities

From August 6th to 8th, 2025, the “Why Inner Mongolia: Encountering Grassland Treasures” online influencer check-in theme event was held in Inner Mongolia.

Eight internet celebrities and their teams embarked on an immersive journey across Hohhot, Ulanqab, and Xilingol, visiting locations such as Yili Health Valley, Wulanhada Volcano Park, "Ulanqab Night," Taipusi Banner Milk Lake, Shitiaoshan, and the man-made diamond experience center. This expedition allowed them to experience the region's unique charm and dynamic development momentum.

Group photo at the event launch ceremony

Photo by Wurina

From technology-driven innovation in the dairy industry to geological activation of volcanic clusters, from cultural innovation in the night economy to green practices in ecological conservation, Inner Mongolia is writing a new chapter of the northern frontier through its multi-faceted achievements. This exploration journey was not only an immersive experience of natural wonders but also a profound investigation into development philosophies. The "treasures" of Inner Mongolia lie in every piece of land, every drop of water, and blossom in every moment where tradition harmonizes with modernity.