Tonglu, Hangzhou: Impressive Sales Figures Achieved at 2021 Zhejiang Agricultural Expo Online

A few days ago, the 7-day 2021 Zhejiang Agricultural Expo Online has drawn to a close. During the event, Tonglu Pavilion registered an accumulated sales of CNY 2.29 million through an array of activities such as distribution of vouchers, live-streaming, discounts for group buying, ranking the first among all the districts and counties pavilions of Zhejiang Province.

Site of live-streaming during 2021 Zhejiang Agricultural Expo Online [Photo by Deng Xiaozhong]

It is learned that this is the first time of Zhejiang Agricultural Expo launching online events. According to the statistics, the accumulated sales of the expo this year hit CNY 269 million, of which CNY 250 million comes from the online platform of the agricultural expo with 425,000 orders being sold and a total of 19.4 million online visitors. Among prefecture cities, Quzhou, Hangzhou and Lishui are the top three performers in terms of retail sales, among which Quzhou ranks the first with a total sales of CNY 5.69 million. Among districts and counties, Tonglu gets a good lead with a total sales of CNY 2.29 million. 

Moreover, according to the evaluation of Zhejiang Agricultural Expo organizing committee, many products from Tonglu have won awards. Specifically, the "soft-shelled turtle" of Haolin, an aquaculture company in Tonglu, has been rated as the gold award product of the 2021 Zhejiang Agricultural Expo Online; the "Shanfenbingzi" (a kind of pancake with fried vegetables) of Hongwushan has won the gold award for the new products of the 2021 Zhejiang Agricultural Expo Online; and the "egg" of Shehong, a poultry company in Tonglu, has been rated as the quality award product of the 2021 Zhejiang Agricultural Expo Online.

Looking forward, Tonglu will continue to push forward the campaign of "promoting the flow of agricultural products from rural areas into urban areas through 'Internet Plus' strategy", enrich the products displayed in Tonglu Pavilion of the agricultural expo online,expand the sales channel of agricultural products, scale up the regional influence of its agricultural product brands, and promote common prosperity in an all-round manner. 

Additionally, the online New Year's shopping festival of Hangzhou for high-quality agricultural products is scheduled from January 10 to January 15, 2022, during which Tonglu will continue to provide more high-quality products and more pleasant incentives for consumers. (Text by Deng Xiaozhong)