Episode of 'Charming Beijing' TV Series Aired in Italy to Introduce Mortise and Tenon Joint Structure

"Charming Beijing" TV series co-produced by Chinese and Italian teams were recently aired on Milano Pavia TV and new media platforms in Italy. With inspiring pictures and story-telling narratives, the episodes display the beauty of culture, science and technology, and ecosystem of Beijing for overseas TV audiences and social media users.

The first episode "Mortise and Tenon Joint Structure, the Soul of Chinese Architecture" elaborates on the ancient technique. How is the mortise and tenon joint structure made? What makes it sturdy to withstand an earthquake? The Q&A session and communication between Chinese and Italian anchors will explain the secret of how the Palace Museum withstood over 200 earthquakes.

Screenshot of the Facebook account of Giovanni Moreddu, an Italian anchor

From January 9 to 15, the episode "Mortise and Tenon Joint Structure, the Soul of Chinese Architecture" was repeatedly aired on a daily basis on Milano Pavia TV in Italy, reaching up to 15 million viewers. The series is also available on the new media channel of the cultural association Fratellanza italo-cinese, the Facebook account of Giovanni Moreddu, an Italian anchor, etc. Incomplete statistics show that the number of views has exceeded 400,000 with nearly 10,000 netizens leaving comments. Chinese wisdom and architectural aesthetics embodied by the mortise and tenon joint structure enchant overseas netizens. Antonetta, a netizen, said: "Structures like mortise and tenon joint are works of brilliant ideas."

The remaining three episodes of the TV series will soon make their debut in Italy, including "What Will the Museums of the Future Look Like", "Future of the 'Ice Ribbon'", and "Sci-tech Innovation in Beijing: Front-edge Technological Demonstration Area Transformed from a Century-old Factory".

The Overseas Communication Project of "Charming Beijing" TV Series, a project to spread Beijing's culture overseas, is launched by the Information Office of the People's Government of Beijing Municipality and CRI Online. It is aimed at presenting a multi-dimensional and colorful city image, which is characterized by diversity, to the world and making more people get to know and feel the charm of Beijing. Three production teams were invited from Italy, Croatia, and the Republic of Korea to visit Beijing. Getting a close look at Beijing from various points of view, they shoot videos, make interviews, and produce a TV series which is then available via the mainstream media platforms of these three countries.