Luoyang Listed in the "Novel Enjoyment" TOP 100 in China

Recently, the Free Travel Big Data Joint Laboratory, jointly established by China Tourism Academy and the travel website Mafengwo, released the "2023 Research Report on Novel Enjoyment of Global Travel" (the 2023 Travel Play Book). Through the analysis and insight into the comprehensive data of user browsing, searching, sharing, consumption, and evaluation on the Mafengwo platform from January 1, 2023 to the present day, the report selected the "Top 100 Domestic Destinations of Novel Enjoyment" and the "Top 100 Outbound Destinations of Novel Enjoyment" in 2023.

Among them, Longmen Grottoes and Luoyang Ancient Tombs Museum in Luoyang, Henan Province as well as the Pangdonglai Supermarket in Xuchang City, were listed in the "Top 100 Domestic Destinations of Novel Enjoyment".

The ways to have fun have gradually replaced destinations to become the main factor influencing people's travel decisions, a phenomenon that was particularly prominent in 2023. The barbecue craze which sparked a tourism boom in Zibo City; China's Village Super League, dubbed "Cun Chao" by Netizens, and China's Village Basketball Competition known as "CunBA" have brought thousands of people to Rongjiang and Taijiang counties of southwest China's Guizhou Province; and the prayer bracelets are in short supply at major temples. The phenomenon of "experience" and "participation" continuously amplifying the emotional value of tourism has become a reason for young people to go on a trip decided on a whim.

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What is "novel enjoyment"? As the name implies, the emphasis is on "novelty", but this "novelty" does not pursue novelty for novelty's sake. Creating new content and experiences based on destination resources and characteristics, targeting new users, providing new supplies, and opening new channels for travel and leisure experiences can all be called "novel enjoyment".

In central China, Longmen Grottoes and Luoyang Ancient Tombs Museum in Luoyang, Henan Province as well as the Pangdonglai Supermarket in Xuchang, Henan Province were listed in the "Top 100 Domestic Destinations of Novel Enjoyment".

Henan, once known for its "Wonder Tour" series that won the hearts of young people, has once again gained popularity this year with the local supermarket brand "Pangdonglai," which has taken service details to the extreme. Young people who returned from enjoying the barbecue in Zibo again flocked to Xuchang in groups to experience the "supreme shopping experience" that can only be found here.

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This year, enhanced by new technology, the "Grottoes Night Tour with Spectacular Pictures" of the Longmen Grottoes in Luoyang,  attracted a large number of tourists.

Specifically, the "Supreme Dragon Gate" at the Longmen Grottoes in Luoyang, showcased Luoyang as the ancient capital of 13 dynasties in a 13-minute exhilarating digital projection show. The show used high-tech means to present the historical stories, stone carving art, and cultural charm of the Longmen and Luoyang, providing a new immersive cultural tourism experience. It allowed visitors to glimpse the past and present through the changing light and shadows before visiting the Longmen Grottoes.

Source: Official WeChat Account of Luoyang Tourism