Jinan's Cultural and Tourism Industry: Revitalizing Heritage and Encouraging Innovation for High-Quality Growth

Jinan Baotu Spring [Photo via Jinan International Communication Center]

　　Jinan has a long history, rich cultural heritage, and diverse tourism scenes with comprehensive elements, which provides the foundation and advantages for promoting the high-quality development of the cultural and tourism industry.

　　Leveraging Nature's Gift of Springs: Springs are Jinan's most precious resources. Jinan continues to deeply explore this "cultural and tourism treasure trove" by taking full advantage of its springs. By creating a modern version of the "72 famous scholars", hosting events like the "72 Springs Check-In", and issuing spring water passports, Jinan has made "spring water" a key attraction in making the city a popular tourist destination.

　　Harnessing Ancestral Cultural Heritage: Culture is the soul of tourism and can add rich historical, artistic, and humanistic value to the travel experience, turning it into a deep cultural and spiritual journey. With a new cultural mission, Jinan innovatively inherits and develops its cultural essence. Through constantly exploring new avenues for innovative cultural development, Jinan has launched the "Springs in Jinan · Longshan Cultural Tourism Season", featuring activities such as the Chengziya Ruins, Zhujiayu Scenic Area, and the Black Pottery Museum. These initiatives allow visitors to appreciate the city's splendid historical culture.

Ruifuxiang, a local iconic silk shop in Jinan [Photo via Jinan International Communication Center]

　　Revitalizing Traditional Brands: Traditional brands are a condensation of a city's commercial culture, carrying cultural memories and national sentiments. Jinan is home to many time-honored brands such as "Ruifuxiang, Luweizhai, Yefengsu, Chaoyixing, and Bianyifang". Innovation is key to keeping these brands vibrant. Jinan promotes the deep integration of traditional brands with leisure, tourism, and cultural industries, developing culturally rich and skillfully crafted tourism products. By leveraging the historical and cultural significance of these traditional brands, Jinan expands projects of cultural tourism and study tour, revitalizing traditional brands through both preservation and transformation, and accelerating the growth of the cultural tourism market.