The 32nd China Shengfang International Furniture Expo Kicks Off

Venue of the China Shengfang International Furniture Expo

On September 16, the 32nd China Shengfang International Furniture Expo opened at the Shengfang International Furniture Expo Center. This year's Expo aims to build a comprehensive exhibition and trade platform and drive innovation within the industry.

Exhibits on Display

The Expo covers an exhibition area of 500,000 square meters, bringing together more than 1800 exhibitors. It features over 80,000 products across eight major categories, as well as more than 1,000 types of raw and auxiliary materials and machinery, achieving a full-chain supply system. Many exhibitors adopt the "front shop, back factory" model, supporting small-batch customized orders to meet diverse domestic and international demands. Nearly 10,000 new products are being launched at this year's event, offering attendees a fresh and brand new experience. Additionally, a Foreign Trade Negotiation Conference attracted over 100 international buyers, resulting in numerous cooperation intentions through one-on-one business meetings.

Foreign Trade Negotiation Conference Venue

Foreign Trade Negotiation Conference Venue

Foreign Trade Negotiation Conference Venue

The Expo is deeply connected with the Bazhou furniture industry cluster, showcasing achievements in the transformation and upgrading of the sector, from manufacturing system to brand development. In the first half of 2025, the collective trademark "Shengfang Furniture" was officially launched, marking the industry's entry into a new "brand-centric" phase. This year's Expo also introduced the "Shengfang Furniture" group standard, which  aims to enhance quality assurance and service efficiency through unified norms and standards. By providing higher-quality products to the market, the initiative helps strengthen the industry's brand competitiveness, accelerate its shift toward premium offerings, and embark on a new journey of industrial upgrading. (By Li Yuxin)