Silk Road IP, Opportunities in China International Communication Event Launches in Lanzhou New Area

On September 22, the "Silk Road IP, Opportunities in China" International Communication Event was officially launched in Lanzhou New Area. It was hosted by the Cyberspace Administration of the CPC Gansu Provincial Committee, and co-organized by relevant departments of Lanzhou New Area, Jinchang Municipality, Wuwei Municipality, Zhangye Municipality, and CRI Online.

Themed "Silk Road IP, Opportunities in China", the event invited content creators from different countries to delve into Gansu Province and showcase Gansu's unique cultural charm to the world from their perspectives. These participants will experience the history and culture of the Silk Road, taste authentic local cuisine, and appreciate intangible cultural heritage to present Gansu's profound historical heritage and impressive modern development to global audiences via multimedia platforms.

As a major corridor of the ancient Silk Road and a critical hub of the Belt and Road construction, Gansu boasts rich historical and cultural resources. The event aims to showcase Gansu's diversity and strengthen its cultural exchanges with the international community through international communication, thereby injecting new vitality into the joint implementation of the Belt and Road Initiative.

A group photo of event participants

Photo by Wang Xiong

According to the itinerary, the delegation of foreign Internet influencers will visit Lanzhou, Jinchang, Wuwei and Zhangye, and through multilingual content creation on various online platforms, demonstrate Gansu's unique charm. Their works in video, text and images, live streaming and other forms will present a true, multidimensional and vivid image of Gansu to global audiences.

This event is an important measure for Gansu to enhance its international communication capacity, and will increase the province's international visibility and reputation through innovative communication means. (Text by Wei Tingting)