Tonglu Brings Its Summer Tourism Highlights to Shanghai

On the evening of July 31, the "Charming Tonglu – The Beautiful County of China" Tonglu Urban Cultural & Tourism Promotion Event and 2026 Summer All-for-One Tourism Season Shanghai Promotion Launch was held at the Bund Central in Shanghai. The event showcased Tonglu's signature summer cultural tourism offerings to the Yangtze River Delta market, highlighted the cultural tourism brand "Water Kingdom – Tonglu Goes Wild," and marked the opening of the 2026 Summer All-for-One Tourism Season.

"Water Kingdom – Tonglu Goes Wild" is a signature cultural tourism brand built around summer water activities and outdoor adventures. Featuring a network of rafting experiences across the county and Senbo Nature Park & Resort, the brand brings together five themed outdoor adventure experiences. It highlights the adventurous and engaging spirit of "Tonglu Goes Wild," offering visitors a multi-dimensional experience combining water activities, exploration, family fun, and immersion in nature.

After unveiling a package of special tourism offers, Tonglu presented an innovative event featuring a variety-show-inspired and immersive format, with three themed performance segments offering guests an engaging Tonglu cultural tourism experience.

The "Water Kingdom" segment featured a variety-show-style presentation, with original songs and dances creating a vibrant atmosphere. Travel influencers introduced five outdoor adventure routes under "Tonglu Goes Wild" through group presentations, while Senbo unveiled its resort packages and opening offers. The musical short play A Wonderful Tour of She Ethnic Township highlighted the intangible cultural heritage, local cuisine, and folk activities of Eshan She Ethnic Township, showcasing its unique charm. The immersive stage show Exploring Tonglu Through Textbooks created a dialogue between history and the present, centered on the cultural legacy of Yan Ziling and complemented by Yue opera performances and local food showcases, presenting Tonglu's millennia-old cultural heritage and authentic flavors.

The Shanghai event marked not only a major showcase of the "Water Kingdom – Tonglu Goes Wild" brand, but also a significant step in expanding Tonglu's presence in the Yangtze River Delta cultural tourism market. With the 2026 Summer All-for-One Tourism Season now underway, Tonglu invites visitors to explore the "Water Kingdom" and experience the excitement of a "Tonglu Goes Wild" summer adventure.