Guizhou Shibing: Diverse Summer Retreat Tours Ignite the Cultural Tourism Consumption Market

Since the beginning of the summer vacation, the Shanmu River Scenic Area in Shibing County, Qiandongnan Prefecture, Guizhou Province, has seen a peak in summer tourism. Visitors have flocked to the scenic area, enjoying water activities and cooling off amidst the verdant mountains and winding canyons.

In recent years, leveraging its unique karst ecological resources and cool climate, Shibing County has continuously strengthened its "water-based summer retreat" brand. By continuously innovating its cultural tourism offerings, the county integrates canyon rafting, family water play, ethnic cultural experiences, night tours, outdoor camping, and more into a cohesive offering. This has boosted nearby homestays and catering businesses, as well as sales of local agricultural specialty products, invigorating the cultural tourism consumption market. The "cool resources" are rapidly transforming into a "hot industry" for rural revitalization, driving sustained income growth for local residents.

Tourists playing in the water at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists rafting at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists rafting at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists rafting at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists rafting at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists experiencing big wave surfing at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin

Tourists rafting at the Baishajing Scenic Area of Shanmu River

Photo by Mo Guibin