New Agenda, New Goal, New Action, New Standard- WTCF to Release Agenda for the Future Development of World Tourism Cities (2021-2030)

As an important part of the 2021 China Beijing International Fair for Trade in Services (CIFTIS), 2021 WTCF Beijing Fragrant Hills Tourism Summit & World Conference on Tourism Cooperation and Development will be held on 3 September. WTCF will officially release the Agenda for the Future Development of World Tourism Cities (2021-2030) which takes into consideration the development trend of world tourism, and proposes the development agenda and goals for world tourism cities in the next 10 years, providing a new direction and guidance to the recovery and development of tourism cities.

The outbreak of COVID-19 has brought huge changes to the global economy and lifestyle of the people around the world, fundamentally impacting the future development of world tourism. The epidemic has imposed unprecedented challenges to the recovery of world tourism industry, restructuring of tourism industry, global tourism cooperation and sustainable development, which has led to the transformation of traditional tourism, and thoroughly reversed the rapid growth of world tourism in the last 30 years.

Meanwhile, with new changes in the demand of tourism market and supply of tourism products, expediting tourism reform and increasing urgency for collaboration of the industry, world tourism will use the epidemic prevention and control as the starting point, and enter a long-time global cycle of reform and innovation that covers all industries and various fields.

Based on the current situation of COVID-19, WTCF analyzes the development tendency of world tourism, fully responds to the UN 2030 Agenda for Sustainable Development and the New Urban Agenda, and raises the development agenda and goals for world tourism cities based on the principle of facilitating the prosperous development of tourism cities, providing a multi-layered action plan and development blueprint for recovery that is more transparent and open for wide participation.

The agenda to be released will center on the concept of "Better City Life Through Tourism" and elaborate from the four perspectives of Our New Agenda, Our New Goal, Our New Action and Our New Standard. It is to include several content segments regarding the future development of world tourism cities, i.e. background, historical opportunity, core concept, guiding principle, development goal, action plan and executive analysis, which will be of critical guidance to the recovery development of world tourism cities.

WTCF is the first international organization in the world focusing on tourism cities. Guided by the core vision of Better City Life through Tourism, WTCF has led the introduction of sharing economy into the world tourism arena, and has been committed to the multilateral cooperation, sustainable growth and globalization among world tourism cities since its establishment in 2012.

Themed on "Revitalizing World Tourism and Energizing City Development", 2021 WTCF Beijing Fragrant Hills Tourism Summit & World Conference on Tourism Cooperation and Development, hosted by WTCF as one of the major forums during the 2021 CIFTIS, will focus on the cutting-edge topics and development trend of world tourism.