On the evening of August 7, the 32nd Qingdao International Beer Festival · "Energetic Laoshan" Beer Carnival, which had lasted for 17 days, came to an end at the Century Square Beer City in Laoshan District of Qingdao.
The closing ceremony of the 32nd Qingdao International Beer Festival · "Energetic Laoshan" Beer Carnival [Photo by Jiang Feng]
Adopting the new pattern featuring "cloud experience + immersive consumption", the 32nd Qingdao International Beer Festival · "Energetic Laoshan" Beer Carnival illustrated the eternal theme of "Tsingtao Gives Cheers to the World". From July 22 to August 7, Laoshan District held an online event of "Metaverse Qingdao International Beer Festival" and "Energetic Laoshan" Beer Carnival in the enclosed area of the Century Square Beer City.
During this year's beer festival, the Century Square Beer City presented more than 400 colorful activities, and received more than 300,000 visits. Meanwhile, Laoshan District has also built the world's first "Metaverse Beer City". A total of 38 million people participated in assorted online activities during the festival.
The 32nd Qingdao International Beer Festival · "Energetic Laoshan" Beer Carnival promoted the development of the real economy throughout the event, and continuously enhanced the brand effect of the festival. From July 22 to August 7, major cultural and tourism enterprises in Laoshan District received 1.419 million tourists, a year-on-year growth of 67.6 percent, and reached a tourism revenue of CNY 67.431 million (USD 9.9 million), up 48.5 percent year on year.
From August to September 2022, Laoshan District will also carry out the selection of "Laoshan District's Top Ten Night Economy Scenarios", "Laoshan District's Rural Tourism" scenic spot video collection and other activities. Centered on the themes of "Night Chat and Book Aroma" and "Night Banquet at the Laoshan Mountain", it will release night tourism routes at the Laoshan Mountain to the public, and continue to amplify the influence of the beer festival. [Text by Jiang Feng]
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