Wuliangye Group: Adhering to Craftsmanship to Brew the Best Baijiu

Recently, Sichuan Yibin Wuliangye Group Co., Ltd. was awarded the "National May Day Labor Award" for the year 2023. Wuliangye Baijiu is a typical representative of China's Luzhou-flavor liquor, which has won the title of "National Famous Liquor" four consecutive times and was one of the first products to be included in the China-EU Geographical Indications Agreement protection list.

WuliangyeDedicated Grain Base [Photo via Wuliangye Group]

WuliangyeEmployees at Work [Photo via Wuliangye Group]

In terms of new industrialization, Wuliangye Group strives to promote the high-end, intelligent, and green development of its industry. In particular, it coordinates the implementation of cultural liquor, sealed liquor, and aged liquor projects, continuously climbing toward the high end of the industry value chain, and consolidating the leading position of its traditional advantageous industries.

Wuliangye Employees at work [Photo via Wuliangye Group]

In terms of informatization, Wuliangye Group deepens cooperation with well-known enterprises, vigorously promotes the digital transformation of marketing and smart store construction, and comprehensively deepens innovation in digital-based business models, marketing models, and management models.

In terms of urbanization, Wuliangye Group adheres to the development strategy of revitalizing cities by producing, accelerating the construction of major projects with high quality, continuously creating and increasing jobs, and driving urban development and urban-rural integration with the strength of the enterprise.

Wuliangye Employees at Work [Photo via Wuliangye Group]

Wuliangye employees at work [Photo via Wuliangye Group]

In terms of agricultural modernization, Wuliangye Group is accelerating the upgrading and construction of 2 million mu of dedicated grain bases for liquor brewing. It is focusing on improving the scale and modern planting capabilities of dedicated grains and accelerating the construction of a raw material supply system that focuses on Sichuan and balances high-quality producing areas of dedicated grains for domestic liquor production. Currently, Wuliangye has upgraded and built 1.15 million mu of dedicated grain bases for liquor brewing, driving over 250,000 farmer households, achieving a primary industry output value of approximately CNY 1.84 billion, and an average income of CNY 7,200 per household, further promoting rural revitalization.