"520" Chengdu Life Festival Sets off a Consumption Boom in the Park City

On the evening of May 19, the event of "520" Chengdu Life Festival Open Day was held in Chengdu.

The Scene of the Launching Ceremony [Photo via Chengdu Municipal Bureau of Commerce]

The "Vigorous FISU World University Games Heat-map" was released at the event, drawing out the most fashionable and popular sports scenes in Chengdu. At the same time, a number of promotional activities involving the six major consumer sectors also "appeared" one after another, leading new trends and fashions in consumption.

The Event Site [Photo via Chengdu Municipal Bureau of Commerce]

It is reported that the current "520" Chengdu Life Festival spanning from May to June will join hands with Chongqin, as well as Deyang, Meishan, and Ziyang in Sichuan to hold more than 100 promotional activities to ignite the enthusiasm for consumption in the park city.

The relevant person in charge of the Chengdu Municipal Bureau of Commerce said that this life festival is a key activity of the "New 12 Monthly Fairs", which is designed to allow the citizens to get benefits, the businesses to get word of mouth, and the city to develop.

Chengdu will also release the "520" Chengdu Life Festival Key Consumption Trend List in late June. Through multi-dimensional data analysis, an insight report on key consumption trends will be formed, in which citizens' new consumption propositions in multiple fields will be deeply explored, in order to further prosper and activate the city's online and offline consumer markets.