"Made in Yongkang" tied to the Asian Games

On the automated production line, a robot works efficiently, and it can turn raw materials into semi-finished products in 6 seconds...Recently, there are just a few employees in the metalworking workshop of Zhejiang Feijian Industry and Trade Company Limited. (hereinafter referred to as "Feijian Company"), but production is in full swing. And at the packaging workshop, employees are busy assembling products in an orderly manner. After a series of complicated processes, these thermos cups with the Asian Games logo will be put on the shelves of all Hangzhou Asian Games licensed retail shops.

After the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, Feijian Company once again connected with another major international event, joining hands with the Hangzhou Asian Games Organising Committee to become a licensed manufacturer and retailer for the Asian Games. Previously, Feijian Company has developed 28 types of Asian Games insulated cups out of 7 series.

How did they integrate the concept of the Asian Games into the appeal of the host city, and present the unique charm of Hangzhou to the world? Feijian Company designed a thermos cup called "Splendid Elegant Rhyme", for which it has put great efforts into the exterior design by printing the ten scenic spots of West Lake on the surface of the cup body, with light green as the tone, coupled with an ingenious negative space, fully showcasing the Chinese Style Aesthetics.

More Asian Games elements, such as the emblem, are incorporated into the exterior design of "Star Pie" Asian Games insulation cups, and its thermal insulation properties have been enhanced and its weight reduced by increasing the thickness of its cup liner to 0.08 mm by means of spin-thinning technology. “Shipments of products of all our series of Asian Games insulation cups have exceeded 300,000 this year so far. Next, we will continue to optimize the production to ensure the timely delivery of products,” Feijian's deputy general manager Zhong Yifen said.

Feijian Company is just a vivid epitome of Yongkang Enterprise joining the "circle of friends" of the Asian Games. Riding on the east wind of the Asian Games, "Made in Yongkang" has once again stood in the spotlight and entered the international market with a new posture.

Shoe shells made of hand-made carbon raw fibers fit the foot better. The CNC-integrated aluminum alloy shell brackets are light in weight, with low resistance and excellent stability, and the KPU leather technique renders shoes more wear-resisting and appealing in design. With its tech edges and consistent craftsmanship, Yongkang Jinhui Industry and Trade Co., LTD. (hereinafter referred to as "Jinhui Company") stood out in terms of roller skating products with its own brand "small champion", and joined hands with the Hangzhou Asian Games Organizing Committee as the licensed supplier of Asian Games’ roller skating products.

"We are proud to contribute to the Asian Games." Zhou Xuhui, chairman of Jinhui Company, said that the continued release of the Asian Games dividend has also reduced brand marketing costs to a certain extent, driving the growth of orders in all categories. At present, the company's production lines are already at full throttle to catch up with the orders, and a new sales boom is expected after the Asian Games when roller skating becomes more popular.