The Third Shaoyang Tourism Development Conference will Open on September 10

The third Shaoyang Tourism Development Conference will be held in Chengbu Miao Autonomous County, Shaoyang, Hunan Province on September 10 and 11, 2024.

Themed with "folk songs to the Nanshan Mountain", the conference includes "3+3+2" serial warm-up, main and supportive activities, i.e. three warm-up activities of "Love my Shaoyang, Rally for All" media competition, June 6 folk song festival, and press conference, three main activities of opening ceremony and cultural performance, tourism development promotion meeting, and a progressive view of "cloud visit of Miao scenery", and two supportive activities of "a millennium-old Miao county, a new trend of the Wujiang River" immersive nostalgic folk experience activity, and "a carefree life in the leisurely Nanshan Mountain" wild fun activity. 

Hunan Nanshan National Park

Photo by the Publicity Department of the Party Committee of Chengbu Miao Autonomous County

For the logo of the event, the Chinese character Bu (step) of Chengbu County is taken as the core, plus diverse elements of folk song, Miao embroidery and scenery of the Nanshan Mountain, to develop a visual symbol with rich cultural characteristics of the Miao nationality. This IP image combines the modern design concept and the distinctive Miao elements such as costumes, cuisine and intangible cultural heritage.

In the past two years, Chengbu has deeply explored cultural stories, turned its focus from the previous model of simply natural sightseeing to the in-depth immersive experience of local culture, and explored cultural essence to tell good stories of Chengbu. Based on the improvement of "soft power" of artistic creation and "hard power" of project construction, the county continuously advances the profound integration of "culture + tourism", and endeavors to create a new feast of national culture with the strength of "culture and art".