Enshi Grand Canyon Issues a Warm Invitation to Global Tourists

　　Winter at Enshi Grand Canyon 

Photo by Enshi Tourism Group Co., Ltd.

　　With the arrival of China's traditional Winter Solstice, the Enshi Grand Canyon enters a snow-covered phase, where mist envelops the vast canyon and the mountainsides are adorned with a blanket of snow, creating a striking and dynamic winter landscape. This picturesque setting serves as a powerful draw for tourists worldwide.

　　The Enshi Grand Canyon, extending 108 kilometers in length and covering an area of approximately 300 square kilometers, has developed 35.2 square kilometers of its total area. The site is characterized by the rare "Earth Rift—Sky Pit—Rock Pillar Cluster" karst topography, which has led to the creation of two core scenic areas: Yunlong Earth Rift and Qixingzhai.

　　In recent years, the Enshi Grand Canyon Scenic Area has sought to establish itself as a global tourism destination. This objective has been supported by continuous improvements in service management, the cultivation of new brand highlights, the expansion of tourism product offerings, and the enhancement of the overall visitor experience. These efforts have significantly increased the area’s appeal. On November 20 of this year, the Enshi Grand Canyon surpassed 2 million visitors for the first time in its history.

　　According to a representative from the Enshi Grand Canyon Scenic Area, the area has also pursued an active strategy to attract tourists in 2024, including over 100 promotional events across the country. New developments within the area include the introduction of international automated ticketing systems, the establishment of a payment service center, the initiation of overseas marketing campaigns, and the launch of digital products such as a digital dome theater, helicopter tours, and AI-generated Vlogs. These innovations are aimed at enriching the visitor experience and expanding the area's tourism offerings.

　　Following the designation of the Enshi Grand Canyon-Tenglong Cave Geopark as a "World Geopark" by UNESCO in March 2024, the international profile and influence of the Enshi Grand Canyon have risen significantly, contributing to a sustained increase in tourism interest and activity.