The 3rd Zunyi (Chishui River September 9th) Sauce-Aroma Baijiu Festival Kicks Off in Renhuai

On October 28, the 3rd Zunyi (Chishui River September 9th) Sauce-Aroma Baijiu Festival opened in Maotai Town, Renhuai City, Zunyi, Guizhou Province—known as the "Capital of Chinese Liquor." This cultural and tourism event, integrating liquor culture, tourism experiences, and industry exchanges, painted a new picture of integrated liquor, culture, and tourism development through a series of multi-faceted activities.

Scene at the event

Photo by Luo Miao

From industry insights to immersive experiences, and from daytime cultural tastings to nighttime festivities, this event showcased the unique charm and industry vitality of Zunyi sauce-aroma baijiu across multiple dimensions.

Opening Ceremony

Photo by Luo Miao

Additionally, this event meticulously created diverse experiential scenarios such as "Sauce-Aroma Baijiu + Historical Culture," "Sauce-Aroma Baijiu + Culinary Delights," "Sauce-Aroma Baijiu + Contemporary Art," and "Sauce-Aroma Baijiu + Premium Holidays," vividly demonstrating the shift from "selling liquor" to "selling lifestyles." Among these, the most distinctive experience was the sauce-aroma baijiu brewing process, where guests entered brewing workshops to observe and participate in key stages of the brewing process up close. Amid the blend of earth and the aroma of liquor, they fully experienced the unique charm of traditional brewing techniques.

Workers demonstrating the "xiasha" process

Photo by Luo Miao

This event was not confined to a single main venue. Instead, it centered around the Chishui River Valley National Tourist Resort and connected liquor enterprises, wineries, scenic spots, and streets along the route, establishing an event framework of "regional linkage and broad participation." Beyond the main venue activities, Renhuai City will also roll out a series of events, creating a cultural and tourism feast characterized by "One Festival, Multiple Venues, Blooming Across the Region."

Guests experiencing the "xiasha" process

Photo by Luo Miao