Shaoyang's Renowned and Premium Specialties Shine at CMG’s "China-Chic City" Promotion Event

Changsha hosted a series of activities, including the launch of the "China-Chic City" Changsha Pavilion by China Media Group (CMG) and the release of the Night Economy Vitality Index on the afternoon of November 22. The event featured a dedicated exhibition area for Shaoyang, showcasing Xiang Jiao baijiu, Shaoyang Hong series of premium agricultural products, and renowned Shaodong suitcase brands such as Hunan Chunlong Luggage & Bag and Sunshine Bags, highlighting their unique appeal to visitors nationwide.

CMG China-Chic City Promotion Event 

Photo by the Publicity Department of the CPC Shaoyang Municipal Committee

Xiang Jiao Baijiu Industry, one of the three major industrial sectors that Shaoyang has actively developed, is a nationally recognized key leading enterprise in agricultural industrialization, with products that have won numerous international accolades. The Shaoyang Hong brand encompasses 104 enterprises, including five national leading players and 26 provincial frontrunners, featuring acclaimed fruit varieties such as Langshan Navel Orange and Xuefeng Honey Tangerine. In 2024, it achieved sales of CNY 13.5 billion, ranking among the top 20 regional agricultural representative brands in China. Shaodong, a county-level city renowned as China's luggage and leather goods production hub, has an annual luggage industry output exceeding CNY 10 billion, with products exported globally. The participation of these three major brands in the China-Chic Pavilion marks a strategic move for Shaoyang's leading industries to access broader markets by embracing the "China-Chic" brand.