State Grid Hubei DC Company Holds Brand Open Day Exploring the “Brain” Behind DC Transmission

On May 8, leading up to the 10th China Brand Day, State Grid Hubei DC Company held a brand open day event themed "Chu Energy Bipolar, 'Jing' Colorful Relay—Exploring the 'Most Powerful Brain' of DC."
The event was held simultaneously in Wuhan and Yichang. Through concept promotion, brand introduction, field visits, and fun quizzes, participants were given an immersive experience of the development history of the DC company and the brand concept of "Chu Energy Bipolar."

Staff members introduce the brand story

Photo by Xiong Zhenying

In the corporate culture exhibition hall of State Grid Hubei DC Company, staff provided an in-depth explanation of the brand concept of "Chu Energy Bipolar" and played the brand story micro-film Guarding the Heart, telling the story of Hubei DC personnel overcoming numerous difficulties to keep the lights on for thousands of households.

At the UHV Wuhan Converter Substation, the largest UHV AC/DC hybrid station in China, operation and maintenance personnel led visitors on a field tour of core equipment areas such as the converter transformer and DC yard, and detailed the mechanism of analyzing and judging equipment status and carrying out proactive risk prevention.

Visiting the Safety Culture Square at the UHV Wuhan Converter Substation

Photo by Huang Jinghan

At the Gezhouba Converter Station, the sending-end station of China's first ±500 kV EHV DC project, Deputy Station Director Ai Bo introduced the remarkable journey of China's DC power transmission industry from weak beginnings to growing strength.

Participants take a group photo at the entrance of the ±500 kV Gezhouba Converter Station 

Photo by Xiong Zhenying

Next, State Grid Hubei DC Company will use the construction of the "Chu Energy Bipolar" brand as a starting point to continuously deepen school-enterprise cooperation and exchanges, allowing more young students to learn about, understand, and develop a passion for DC transmission, spreading the brand story of "Chu Energy Bipolar" further and deeper, and gathering stronger synergy for the company's high-quality development. (By Zhang Liang and Yao Yunxiao)