Guizhou Yanhe: Red-Fleshed Honey Pomelos Ripe and Ready for Market

In the golden autumn season, the air is filled with the fragrance of fruit. At the red-fleshed honey pomelo orchard in Liangcun Village, Heishui Town, Yanhe Autonomous County, Tongren City, Guizhou Province, more than 50 mu of pomelo trees are laden with fruit, plump and round. The pomelos are now ripe and have officially entered the market. Relying on its distinctive fruit industry and using new media to expand sales channels, the local area has turned these small red-fleshed honey pomelos into "wealth-generating fruit" that drives nearby employment and boosts rural revitalization.

Red-fleshed honey pomelos growing well

Photo by Zhu Zhiwei

Walking into the red-fleshed honey pomelo orchard in Liangcun Village, one sees plump pomelos hidden among the lush green leaves in the thriving groves. Thanks to careful management, this year’s pomelos are of excellent quality, with juicy flesh and a pleasant sweet-and-tart flavor. Customers who wish to buy them can come to the orchard in person and enjoy the fun of picking the fruit themselves.

Red-Fleshed Honey Pomelos Growing Well

Photo by Zhu Zhiwei

For an industry to develop, sales channels are key. To expand sales channels for the hometown’s red-fleshed honey pomelos, increase sales, and help the fruit reach beyond the mountains, many local content creators in the village have proactively joined the promotional team. They use their cameras to record the orchard scenery and promote the pomelo products, using short videos, livestreams, and other methods to serve as ambassadors for local specialty agricultural products and harness the power of social media to boost agricultural product sales.

Villagers picking red-fleshed honey pomelos

Photo by Zhu Zhiwei

In recent years, Liangcun Village has relied on its local resource advantages and continued to cultivate a premium fruit industry, enabling the small red-fleshed honey pomelos not only to enrich the local industrial structure but also to achieve a win-win outcome by strengthening the village's collective economy and increasing local farmers' incomes. Next, Liangcun Village will continue to improve pomelo cultivation and management and strengthen coordination between production and sales, continuously extend the industrial chain, bring its distinctive fruit products to wider markets, and inject a steady stream of sweet momentum into rural revitalization.