"Qian Yun Ta Sheng (Voices of Guizhou Women) · Echoes from the Frontline" Visits Three Counties to See How Grassroots Women Turn Local Resources into Income at Their Doorsteps

From October 26 to 28, the "Qian Yun Ta Sheng · Echoes from the Frontline" grassroots women's outreach and media coverage activity was held. A delegation composed of media journalists, online bloggers, female online writers, and others visited Shibing County and Cengong County in Qiandongnan Prefecture and Jiangkou County in Tongren City. They had face-to-face exchanges with female industrial workers, women managing large-scale farming and livestock operations, women entrepreneurial leaders, and embroiderers practicing intangible cultural heritage crafts, and carried out collaborative livestreams and in-depth one-on-one interviews.

The delegation visits enterprises for field reporting 

Photo by Qi Guiteng

"Qian Yun Ta Sheng" (Voices of Guizhou Women) is a publicity and advocacy brand of the Guizhou Provincial Women's Federation. This event shifted from "bringing advocacy talks to the grassroots" to "listening to grassroots voices," focusing on how grassroots women can secure local employment by leveraging local resources and what support women's federation organizations can provide.

A female entrepreneur representative introduces Miao embroidery patterns to the delegation

Photo by Luo Miao

The three counties visited during this event have different types of industries, including Miao embroidery as an intangible cultural heritage craft, mushroom e-commerce, freeze-dried sour soup, and the matcha industry. However, they share a common feature: women leverage local resources to turn traditional skills, ecological assets, and industrial development into income-generating opportunities close to home.

An embroiderer is working on an embroidery piece

Photo by Qi Guiteng

During the visits, the delegation saw many concrete scenes: in Miao embroidery workshops, embroiderers work together to complete batches of products according to order specifications, and their products have appeared at Milan fashion shows and as licensed World Cup merchandise; in mushroom bases, women who have returned home to start businesses share their expertise with thousands of women across the country through short videos; in freeze-dried sour soup workshops, female workers handle sorting, packaging, and other tasks; in matcha stores, women entrepreneurs turn matcha into ice cream and cultural and creative souvenirs, and sell them to the public through livestreaming in local dialects. These scenes demonstrate grassroots women's active involvement at various stages of industrial development.

Workers are busy in the workshop

Photo by Qi Guiteng

Workers are busy in the workshop

Photo by Luo Miao

During the event, a Women's Roundtable Exchange was also held. Media journalists, online bloggers, online literature creators, cultural tourism experts, and local women entrepreneurs gathered to exchange views and discuss topics such as the living transmission of intangible cultural heritage, e-commerce for agricultural development, and grassroots women's entrepreneurship.

Delegation members and female representatives co-host a livestream

Photo by Luo Miao

A one-on-one partnership signing ceremony was held on site. Delegation members and local women entrepreneurs reached agreements to establish one-on-one partnerships and will translate the outcomes of their discussions into practical action through cross-promotion to expand online reach, content co-creation, resource matching, and other means.

The one-on-one signing ceremony

Photo by Qi Guiteng

Group photo of the delegation

Photo by Qi Guiteng