Sanxingdui: The Fusion of Ancient Shu Civilization and Cultural and Creative Industry to Create a Super IP

As a rare treasure of ancient history, Sanxingdui cultural relics are exquisite and mysterious, with broad and profound cultural connotations and impressive artistic charm, representing the highest achievements of art, science and technology in the Chinese Bronze Age. In recent years, through the integration of "culture +" and "tourism +" new business forms, Sanxingdui has built and upgraded its core industrial chain of cultural creative development, manufacturing and sales, and brand marketing, established a communication chain of "cultural innovation + art + all media", and promoted the dissemination and development of Sanxingdui's cultural values.

Bronze Sacred Tree [Photo by Liu Langtao]

The person in charge of Sanxingdui said that strengthening the construction and management of the intellectual property system, improving the brand authorization system and improving the quality of products are the key to the formation of the brand barrier of Sanxingdui. In terms of cultural innovation, Sanxingdui will build a demonstration area for the protection and utilization of Sanxingdui national great relics, build an excellent cultural transmission and communication system represented by Sanxingdui ancient Shu culture, and promote the creative transformation and innovative development of Sanxingdui ancient Shu culture.