Feicheng City of Shandong Province Gathers Steam to Promote the Integrated Development of Culture and Tourism

Entering the Wubuling Huodamen scenic area in Sunbo Town, Feicheng City, Shandong Province, tourists were impressed by the profoundness of ancient culture, as well as the magnificence, tranquility and simple style of "Shandong's top stone village," since nice views can be captured almost everywhere.

Wubuling Huodamen scenic area in Sunbo Town, Feicheng City [Photo via the Publicity Department of CPC Feicheng Municipal Committee]

Intangible cultural heritage workshop in Wubuling Huodamen scenic area of Sunbo Town, Feicheng City [Photo via the Publicity Department of CPC Feicheng Municipal Committee]

"Since last year, Sunbo Town has planned and designed the 'northern boutique tourism routes' and launched the Wubuling quality improvement project. After the project is fully completed, the scenic area is expected to attract more than 500,000 tourists annually, and the comprehensive tourism revenue will exceed CNY 50 million," said Guo Qingfu, Party secretary of Sunbo Town.

Taohuayuan scenic area in Taishan Mountain of Chaoquan Town, Feicheng City [Photo via the Publicity Department of CPC Feicheng Municipal Committee]

Lvxian Village in Hutun Town, Feicheng City [Photo via the Publicity Department of CPC Feicheng Municipal Committee] 

In recent years, Feicheng City has been focusing on cultural prosperity, deepening the integrated development of traditional culture research and tourism, and determining the "three horizontal and two vertical" tourism development pattern. Horizontally, it further promotes the development of three major rural tourism clusters, namely the northern historical and cultural tourism belt, the central peach cultural experience belt, and the southern Wenshui leisure belt. Vertically, on both sides of Chaowen Road and Sunniu Road, it prioritizes the development and construction of boutique rural tourism demonstration sites. At present, the all-for-one rural tourism development pattern supported by the three rural tourism clusters has been gradually established.

An aerial view of Feicheng City [Photo via the Publicity Department of CPC Feicheng Municipal Committee]

From January to May this year, Feicheng received 836,000 tourists and registered a comprehensive tourism revenue of CNY 1.02 billion, an increase of 34.8% and 31.3% year on year respectively. [Text by Fu Liu]