Suzhou-Wuxi-Nantong Science and Technology Park Unveils IP Image and Discusses Protection of the Yangtze River

Recently, Suzhou-Wuxi-Nantong Science and Technology Park (SXT Park) unveiled its city's IP image -- the Yangtze finless porpoise named "Lan Ruoruo". Numerous distinguished leaders, guests, cultural celebrities, and industry elites gathered together to witness the unveiling of the distinctive cultural symbol and discuss the topic of protecting the Yangtze River.

The Yangtze finless porpoise "Lan Ruoruo"

According to the introduction, the "smile of the finless porpoise" is becoming the most powerful proof of the ecological environment restoration in the Nantong section of the Yangtze River. By creating it as the city's IP image of SXT Park, it vividly showcases the distinctive cultural symbol of the park.

An aerial photo of SXT Park

SXT Park creates a city's IP image based on the image of "Lan Ruoruo", symbolizing the growth of trilateral cooperation and joint construction of the park, aiming to tell the story of Suzhou, Wuxi, and Nantong and showcase the beauty of the Yangtze River.

To promote the popularity and influence of the cultural symbol "Finless Porpoise", the park combines the city's IP image with innovative film and television expressions. During the event, a series of activities themed "Protecting Smiles with Culture" for protecting the finless porpoise was launched, and three literary works were released.

Culture is the soul of a city. SXT Park creates a cultural IP for the finless porpoise and seamlessly integrates the urban spirit and image into concrete and tangible representations. This will undoubtedly accelerate the adoption of green production methods and lifestyles, allowing the beauty of natural ecology, green production, and human living environment to complement each other, and write a new chapter in the construction of an internationally first-class innovative and entrepreneurial park that integrates production, life, and ecology.