The Beauty of Water Charm to be Seen by the World: 'Running into Great Success 2024' by Bank of China Jiangsu Branch

In order to promote international dissemination of Jiangsu culture marked by water charm and modern civilization, with joyful spring running (abbreviated as Good Luck in 2024 as follows) featured by "Integrating the Yangtze River with the Huai River and Getting Straight to the Yellow Sea" energetically unfolded by Bank of China Jiangsu Branch, has formally started the international edition named "Good Luck in 2024", aiming at setting up a platform of cultural dissemination and exchange with foreign countries so as to enable more international friends to further feel the glamour of water charm in Jiangsu province and excellent culture of Chinese nation.

Jiangsu of water charm and "Good Luck" in Spring serve to promote international dissemination of local culture and modern civilization in Jiangsu province   

The grandeur of integrating the Yangtze River with the Huai River and the expansiveness of getting straight to the Yellow Sea.

With the sea, the Yangtze River, many lakes and rivers, Jiangsu is the only province simultaneously enjoying the cultural resources of the Yangtze River and the Grand Canal in China. Water plus culture have linked a poetic world of spectacular and beautiful Jiangsu, bringing up people in this province and cultivating its modern civilization.  

Themed by "Integrating the Yangtze River with the Huai River and Getting Straight to the Yellow Sea", "Good Luck in 2024" will start at the same time in twelve cities in Jiangsu province, i.e. Nanjing, Lianyungang, Wuxi, Changzhou, Zhenjiang, Yangzhou, Nantong, Xuzhou, Yancheng, Huaian, Taizhou and Suqian, calling on all of them to be connected with routes along the Yangtze River, rivers, lakes and the sea as well as feeling in depth the unique culture so as to promote excellent traditional culture of Jiangsu more extensively and farther!

Participants of the Sub-event

In order to enable more international friends to experience grand sceneries history and humanities in Jiangsu province as well as feeling in depth the inclusiveness, openness and vigor, this special plan in international edition entitled "Good Luck in 2024" initiated by Bank of China Jiangsu Branch and CRI Online Jiangsu Branch, will organize foreign students, foreign tourists and international customers of Bank of China to take part in this Joyful spring running, experience in depth festivals and local customs of Chinese tradition, beautiful sights, and life in Jiangsu through cultural exchanges. 

The beginning of the Dragon Year resounds spring music

Experience the glamour of Chinese language in cultural exchanges with foreign countries

 

A photo taken during the recording of a music video featuring the international participants of the Sub-event

This plan will release posters in foreign languages, fully integrating internationalized elements with the culture of the Yangtze River and the culture of the Grand Canal as well as poems, songs, history and humanities, so as to enable more international friends to know more about the profound accumulation of Chinese civilization. 

Meanwhile, MV of "Good Luck in 2024" in international edition will also present itself. International friends from different countries will sing songs in Chinese. Despite different countries, mother tongues and culture, they will exchange ideas in Chinese in MV to display Chinese language and rhythm with their international styles.

National finance advances toward the future

Further practise new cultural mission of the new era

February 14, 2024 will be the 112th anniversary of the founding of Bank of China Jiangsu Branch. It has made great contributions just like the water of Jiangsu, practising its initial mission of serving the country and people.

Participants of the Sub-event

Before the advent of this anniversary, Bank of China Jiangsu Branch will continue to uphold its initial goal of serving the country and people, comprehensively give play to excellent traditional Chinese culture and make more active contributions in the process of building up modern civilization of Chinese nation!

The beauty of water charm will be seen by the world. Bank of China Jiangsu Branch, along with CRI Online Jiangsu Branch, sincerely invite international friends in Jiangsu to run to the year of Loong with their healthy and new images!