Tonglu Makes Its Debut at 18th Hangzhou Cultural and Creative Industry Expo

Recently, the 18th Hangzhou Cultural and Creative Industry Expo kicked off at the Baima Lake International Convention and Exhibition Center. As one of the exhibitors, Tonglu showcased its unique charm under the theme of "Beautiful Life, Tonglu Creates the Future." It carefully designed a special pavilion through four major sections: Tonglu Taste, Tonglu Homestays, Tonglu Tourism, and Tonglu Equestrian.

Tonglu Pavilion

As the "Holy Land of Medicine Ancestor," Tonglu brought the taste of Tonglu into spotlight at this exhibition through the lens of "health." Upon approaching the Tonglu Pavilion, the first thing that attracts people is the fragrant Tongjungu Hongqu (red yeast rice) milk tea. "Hongqu milk tea was developed by Tongjungu, a local traditional Chinese medicine company in Tonglu. It is infused with our self-fermented red yeast rice, a traditional Chinese medicine, which not only indulges the taste buds, but also promotes health," said Song Jiayi, the person in charge of the Tongjungu booth.

Citizens buying Hongqu milk tea at the Tongjungu booth

Another local traditional Chinese medicine company from Tonglu, GOLD OF HEALTH (GOH), also participated in the exhibition. "Polygonatum or Solomon's seals, is known for its benefits in tonifying qi and nourishing yin, strengthening the spleen, and moistening the lungs. This time, we brought a range of products like Polygonatum Dendrobium Drink, Polygonatum Blueberry Gummies, Polygonatum Chocolate, Polygonatum Tea, Polygonatum Citrus, and Polygonatum Wolfberry Syrup. We hope to take this opportunity to promote the health concept of 'food and medicine sharing the same origin' once again," said Zhu Peng, the person in charge of the GOH booth.

The pavillion also fully displayed the natural scenery of Tonglu Fuchun River, Yan Ziling Fishing Platform, Meirong Village, Shen'ao Village, and Tonglu Fuchun River (Luci) Rural Slow Life Experience Area, as well as Tonglu equestrian elements.

Citizens visiting the Tonglu Pavilion

Cultural and creative products designed around Tonglu elements, including metal bookmarks featuring Daqi Mountain National Forest Park, dynamic refrigerator magnets depicting Yaolin Wonderland, have also won the hearts of citizens.

Cultural and creative products

Cultural and creative products

"Inspired by the two mother rivers, Fuchun River and Fenshuijiang River, the Tonglu Pavilion features a color palette of white and blue, and a wave-like shape that embodies modern aesthetics. By integrating traditional cultural elements of Tonglu, we have created a new expression of traditional culture," said the leader of the county's cultural and creative industry development center. (Text/Photo by Zheng Jingwen and Huang Qiang)