3rd China Intangible Cultural Heritage Protection Annual Conference and 4th Danzhai Intangible Cultural Heritage Week Kick Off

On September 16, the 3rd China Intangible Cultural Heritage Protection Annual Conference and the 4th Danzhai Intangible Cultural Heritage Week officially commenced at Danzhai Wanda Town in Qiandongnan Prefecture, Guizhou Province.

Dragon Dance Performance

Photo by Yang Chenyuwen

The opening ceremony featured several key releases. The Blue Book of China Intangible Cultural Heritage Protection and Communication 2025 and the Blue Book of Integrated Development of Intangible Cultural Heritage and Tourism 2025 are collaborative works compiled by the China National Association for the Protection of Intangible Cultural Heritage together with research institutions, experts, scholars, and social organizations. These publications provide a systematic review and in-depth analysis of intangible cultural heritage communication efforts and the integration of intangible cultural heritage with tourism in 2024. The release of the "Special Tribute to Intangible Cultural Heritage Activities," the "Most Influential Intangible Cultural Heritage Communication Activities," and outstanding cases drew wide attention.

Cultural Performance

Photo by Chen Han

The event also launched the "Five-Good Intangible Cultural Heritage Bazaar" brand. Developed by the China National Association for the Protection of Intangible Cultural Heritage through years of practice, the brand highlights five key features—"good to see, good to taste, good to hear, good to enjoy, and good to use"—offering visitors a brand-new intangible cultural heritage experience.

The launch of the Guizhou Intangible Cultural Heritage Digital Repository has further empowered the preservation and dissemination of intangible cultural heritage, helping cultural treasures transcend the limits of geography and time to reach a broader audience.

Bustling Danzhai Wanda Town

Photo by Gou Jiangchi

The opening ceremony also featured a diverse lineup of performances blending several national-level intangible cultural heritage representative projects, including the Dong Grand Song, Sichuan Opera face-changing, Shaanbei storytelling, and Cantonese Opera, vividly showcasing the vitality of intangible cultural heritage inheritance and innovation.

Miao Ethnic Group's Toast Ceremony

Photo by Yang Zhanling

Following the ceremony, a grand parade featuring more than a thousand participants in traditional intangible cultural heritage attire marked the opening of the "Five-Good Intangible Cultural Heritage Bazaar." Eight performance teams, each representing one of Danzhai County's national-level intangible cultural heritage representative projects, moved slowly along the streets. Bearers and performers of intangible cultural heritage, dressed in splendid traditional costumes and carrying exquisite handicrafts, transformed the streets into a runway, enthusiastically presenting millennia-old traditions to visitors and fully demonstrating the unique charm of intangible cultural heritage.