Immersive Exploration: Overseas Influencers Unlock New Sojourn Experiences in Guiyang

As the "China Travel" craze continues to gain momentum, China is transforming from a traditional sightseeing destination into a "living destination" for global travelers. On July 2, the "Encounter Guiyang, Ultimate Sojourn – Overseas Influencers Explore Guiyang" online themed campaign was officially launched. Overseas influencers from Brazil, Thailand, Vietnam, Pakistan, and other countries, together with local online influencers from Guizhou Province, embarked on a remarkable journey in Guiyang to deeply experience the city's unique appeal as a sojourn destination.

Overseas influencers check out a distinctive homestay

Photo by Zhou Xian

The six overseas influencers and three Guizhou-based digital creators invited to participate in this event each bring distinctive styles. During the campaign, they will present a real, vivid, and multifaceted Guiyang from an international perspective through photos, short videos, vlogs, and other formats.

Overseas influencers visit Yelang Valley

Photo by Luo Miao

That day, the overseas influencers were continuously amazed by what they saw, frequently capturing the scenery with their phones. "Guiyang's exceptional climate is the primary reason I chose to settle here long-term. Surrounded by forests, with fresh air and no scorching summer heat, it enjoys mild and comfortable weather all year round—making it an ideal destination for global tourists seeking summer retreats and extended stays," said HAGENIMANA FRANCIS, an influencer from Rwanda.

Overseas influencers experience intangible cultural heritage handicrafts

Photo by Zhang Yi

What captivates these "sojourners" is not only nature's bounty but also the vibrant, bustling everyday life that permeates both urban and rural areas of Guiyang. As more people choose to temporarily become "Guiyang locals" and savor the warmth and vibrancy of everyday life, Guiyang is no longer defined solely by its cool climate—it now offers a livable lifestyle and palpable human warmth. Sojourning in Guiyang is increasingly becoming a popular choice.

Overseas influencers experience intangible cultural heritage handicrafts

Photo by Luo Miao

Overseas influencers check out a distinctive homestay

Photo by Ye Hongman

Leveraging its exceptional ecological and climatic advantages, well-developed sojourn facilities, and inclusive urban atmosphere, Guiyang has continued to win recognition and favor among overseas sojourners. More and more overseas influencers are using their lenses as a bridge to share the "Cool Guiyang" invitation and its appeal as a sojourn destination with the world, transforming the city's climatic "cool resources" into a "hot engine" for cultural tourism, thereby boosting Guiyang's summer tourism economy and its international reputation as a tourism destination.