Emblem of The World Games 2025 Chengdu Officially Unveiled

On May 17, 2024, the International World Games Association (IWGA) and the Executive Committee Office of The World Games (TWG) 2025 Chengdu officially revealed the emblem for the event. Conceived by renowned British designer John Fairley, the emblem draws inspiration from China's panda, hibiscus flower, and Chinese knot, featuring a palette of China red, golden sand, park green, panda black, and snow mountain white. As a prominent symbol of TWG 2025 Chengdu, the emblem embodies the Olympic spirit, accentuates traditional Chinese elements and Chengdu's distinctive characteristics, and reflects the values of "unity, inclusion, and diversity".

Emblem of TWG 2025 ChengduImage courtesy of the Executive Committee Office of TWG 2025 Chengdu

The emblem displays vibrant hues and a sleek design. Its outer semicircular pattern and inner triangles together resemble a blossoming hibiscus flower, while red, black, yellow, green, and white geometric color blocks combine to depict an endearing cartoon panda.

Panda element in the emblem of TWG 2025 ChengduImage courtesy of the Executive Committee Office of TWG 2025 Chengdu

Chinese knot element in the emblem of TWG 2025 ChengduImage courtesy of the Executive Committee Office of TWG 2025 Chengdu

Hibiscus flower element in the emblem of TWG 2025 ChengduImage courtesy of the Executive Committee Office of TWG 2025 Chengdu

Despite its static nature, the emblem exudes a dynamic essence. The colorful petals and the panda visage radiate outward from the center, evoking a ripple effect that symbolizes boundless energy, propelling the geometric color blocks akin to blooming fireworks and surging power, stirring excitement.

Following the official unveiling of the emblem, the slogan and mascot of the TWG 2025 Chengdu are anticipated to be announced in August 2024, pending the progress of the preparatory work.