2024 Amazon Global Selling Seller Conference Held in Nanjing

From December 9 to 12, the 2024 Amazon Global Selling Seller Conference was held at the Nanjing International Expo Center.

Conference Launch Ceremony [Photo by Boxuan]

The conference reviewed the progress made by Chinese enterprises on Amazon over the past year and announced 30 new initiatives focusing on three key areas of the 2025 business strategy: innovation support, opportunity expansion, and local empowerment. These initiatives encompass global innovations such as generative AI technology applications and end-to-end cross-border supply chain services, as well as local services with Chinese characteristics, including promoting the integrated development of "cross-border e-commerce + industrial clusters," seller growth services, and seller training. They are aimed at comprehensively empowering cross-border e-commerce sellers to "go global with high quality."

Conference Exhibition Site [Photo by Boxuan]

The conference gathered over 100 Amazon global executives, more than 100 industry experts, and over 100 cross-border e-commerce service enterprises. It featured a total of more than 40 hours of keynote presentations and forum discussions, covering topics such as global innovation and local empowerment initiatives, opportunities in mature and emerging markets, and the launch of full-link products and services for cross-border e-commerce.