Jiaomen River International Block Unveils Mascot "Joy"

On October 26, Guangzhou's Nansha Jiaomen River International Block unveiled its logo and IP mascot "Joy", marking a new phase in its development.

The logo, highlighting the letters "JMH", incorporates multi-colored geometric shapes to symbolize cultural diversity. The mascot "Joy", created with aquatic blue hues and lively water droplet motifs, radiates warmth and charm, captivating children at the event. Going forward, "Joy" will frequently appear in public areas and cultural merchandise, acting as a link between local and international communities.

"Joy"-related cultural and creative merchandise

Photo provided by Guangzhou Nansha Release

The block has improved its infrastructure by optimizing roads, expanding parking lots, and installing smart streetlights. A new smart sanitation platform has been implemented to better manage river quality, and bilingual signage has been added. Upgraded service halls and community stations now offer bilingual services and act as centers for cultural exchange, promoting integration through language courses and cultural events.

Recognized by the Ministry of Foreign Affairs and designated as an Info Guangdong International Community Service Point, the Jiaomen River Block's Tea Talk initiative for both local and foreign residents highlights its contribution to building a livable, business-friendly, and tourist-friendly international community model for the Greater Bay Area.